SaaS Sales Teams: Get MEDDIC-Ready Case Studies for the Deals You’re Trying to Close This Quarter
I'm Nathan Collier, former journalist and 18-year content pro.
My job is to SaaS sales teams close deals this quarter by demonstrating obvious, objective ROI for your biggest deals. I handle the entire process, including sourcing, interviews, and approvals from all involved.
How It Works
Pick a deal you’re trying to close this quarter.
Connect me with the AE running the deal.
I’ll source a powerful customer story to prove ROI for that deal.
All writing and approvals completed in one day.
Working with me
✅ Work with sales.
✅ Written for a specific, large deal.
✅ Metrics demonstrate obvious ROI for your current deals.
✅ All steps done for you, including sourcing.
✅ All interviews, writing, and approvals handled in one day.
Working with others
❌ Owned by marketing.
❌ Written for general audiences.
❌ Random metrics added because someone said to “add a number.”
❌ You and your team must source the story.
❌ Weeks (or months) to organize, write, and approve.
About Me
🤖 Former journalist. I cut my teeth in a newsroom, earning over 200 bylines for a local newspaper in the early years of my career.
🏗️ Four-time owner of the SaaS marketing funnel. I’ve been the director of content twice, a head of growth, and a senior editor. One was sales-led. Two were PLG. One was a hybrid.
💯 Semrush Top 100 Influencer in Content Marketing. Recognized for my work building the Content Marketing Lounge, a supportive, 8,000-member online community for professional content marketers.
🚀 Accomplished people leader. Three previous direct reports now lead content functions after working on my teams, two at the same company where I brought them on.
🤖 AI-native, but still 100% human. I’ve been building with LLMs since 2022. Today, I use a variety of AI tools to power many of my day-to-day tasks. This allows me to move much faster than the marketing teams you’re probably used to.
🎤 Champion storyteller. Seven-time winner at Dayton Story Slam, a monthly storytelling competition in Dayton, Ohio.
