SaaS Sales Teams: Get MEDDIC / MEDDPICC-Ready Case Studies for the Biggest Deals You’re Working Right Now
I'm Nathan Collier, former journalist and 18-year content pro.
I work directly with SaaS sales teams to rapidly create powerful case studies that demonstrate obvious, objective ROI for companies just like the ones you’re trying to close right now. I handle the entire process, including sourcing, interviews, and approvals from all involved.
If your sales team isn’t closing enough 5-figure, 6-figure, 7-figure, or bigger deals because you lack powerful case studies that prove the ROI of your solution…
I fix that.
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About Me
🤖 Former journalist. I cut my teeth in a newsroom, earning over 200 bylines for a local newspaper in the early years of my career.
🏗️ Four-time owner of the SaaS marketing funnel. I’ve been the director of content twice, a head of growth, and a senior editor. One was sales-led. Two were PLG. One was a hybrid.
💯 Semrush Top 100 Influencer in Content Marketing. Recognized for my work building the Content Marketing Lounge, a supportive, 8,000-member online community for professional content marketers.
🚀 Accomplished people leader. Three previous direct reports now lead content functions after working on my teams, two at the same company where I brought them on.
🤖 AI-native, but still 100% human. I’ve been building with LLMs since 2022. Today, I use a variety of AI tools to power many of my day-to-day tasks. This allows me to move much faster than the marketing teams you’re probably used to.
🎤 Champion storyteller. Seven-time winner at Dayton Story Slam, a monthly storytelling competition in Dayton, Ohio.
