Win/Loss Analysis for B2B Marketing and Sales Teams
I'm Nathan Collier, former journalist and 18-year content pro.
Today I work with B2B marketing and sales teams, interviewing your closed won and closed lost accounts. My job is to discover why you win, why you lose, the details prospects hid from your sales team, and your strengths and weaknesses vs. the competition.
My pricing is as simple as it gets: $500 per interview plus any incentives offered to the customer (gift cards, etc.). Analysis and recordings are delivered within 2 business days of the interview.
I uncover the true motivations that prospects won’t tell your sales team.
About Me
🤖 Friend to both marketing and sales. I work equally well with sales leaders and marketing leaders. My analysis includes recommendations and insights for both.
🏗️ Two-time startup director of content marketing. Both were sales-led B2B SaaS companies. I built the content function from scratch at both.
💯 Semrush Top 100 Influencer in Content Marketing. Recognized for my work building the Content Marketing Lounge, a supportive, 8,000-member online community for professional content marketers.
🚀 Accomplished people leader. Three previous direct reports now lead content functions after working on my teams, two at the same company where I brought them on.
🤖 AI-native, but still 100% human. I’ve been building with LLMs since 2022. Today, I use a variety of AI tools to power many of my day-to-day tasks. That said, I write every report I send you by hand, including all analysis and recommendation. I use AI to automate the boring stuff, not the important stuff.
🎤 Champion storyteller. Seven-time winner at Dayton Story Slam, a monthly storytelling competition in Dayton, Ohio.
